The National Association of Community Health Centers (NACHC) is the national membership organization for the nation’s federally qualified health centers (also known as FQHCs or Community Health Centers). Health centers are nonprofit, community-directed health clinics that provide access to high-quality, culturally competent, and comprehensive care to people living in medically underserved areas. NACHC strengthens the health center movement through advocacy, training, and technical assistance, clinical and operations support. NACHC is committed to an equitable, diverse, and inclusive workplace.

Position Summary: The Deputy Director, Multimedia Content & Engagement, oversees the creation and dissemination of all content across NACHC's social media channels. Creates multimedia content and develops and executes social media strategy to engage NACHC’s following and communicate NACHC’s priority messages.

• This is a newly created position to address the evolving needs of the organization and align with current business priorities.
• The position will function as a self-sufficient “team of one,” responsible for managing all aspects of multimedia marketing independently.
• To attract and retain a candidate with the necessary expertise and advanced proficiency, the role has been classified at the Deputy Director level.

Essential Duties and Responsibilities:

• Leads NACHC’s social media strategy, including developing innovative approaches to storytelling and advocacy on behalf of mission and membership.
• Responsible for day-to-do management of NACHC’s social media channels (currently Instagram, Facebook, LinkedIn, X, Threads, YouTube).
• Creates infographics, motion graphics, and videos—focusing on content tailored for social media.
• Drives growth in audience engagement through multimedia content, use of influencers or brand ambassadors, advertising, and other tactics, depending on campaign.
• Tracks and updates content calendar.
• Tracks and reports on social media analytics, using data to inform shifts in strategy.
• Supports employees who use social media for professional purposes with training and best practice tips as required.
• Stays informed and educated on the latest digital media tools and tactics to improve/grow NACHC’s social media presence. Keeps pulse on best practices within the healthcare and advocacy environment.
• Performs other tasks as required or assigned.

Minimum Education and Experience Required

• Bachelor's Degree and/or equivalent experience.
• Minimum of 4-5 years of experience in digital communications, social media management, or journalism.
• Proven experience producing quality multimedia content and overseeing social media platforms.

Other Qualifications

• Strong knowledge of social media strategy
• Experience interpreting digital/social media metrics and analytics
• Demonstrated experience in executing compelling social media campaigns
• Advanced experience with Canva or graphic design software (e.g., Adobe Photoshop and InDesign)
• Proficient in short-form video production
• Strong organizational skills and ability to prioritize multiple tasks
• Ability to produce quality content on short deadlines
• Attention to detail
• Excellent oral and written communication skills
• Ability to collaborate across departments

Salary Range $85,000 - $90,000